Založba Univerze v Ljubljani / University of Ljubljana Press
Doi
Abstract
The designing and implementing of a survey is a very complex process. It is accompanied by numerous challenges that have a significant influence on the quality of the survey. The purpose of the article is to highlight selected, as of yet underresearched methodological aspects of the self-administered survey: selecting the survey mode, response rate, personal data protection, and cost and logistics. The results are based on a comparative analysis of four self-administered surveys with very large samples that were carried out between 2012 and 2017. Based on the findings, we have prepared a few methodological recommendations that can aid survey designers and practitioners when planning and carrying out the research.Načrtovanje in izvedba anketne raziskave sta zelo kompleksna procesa. Spremljajo ju številni izzivi, ki pomembno vplivajo na uspešnost anketne raziskave. To velja tudi za samoanketiranje, kjer proces odgovarjanja poteka brez prisotnosti anketarja. Namen prispevka je osvetliti izbrane, doslej slabše raziskane metodološke vidike samoanketiranja: izbor načina anketiranja, stopnja sodelovanja, varovanje osebnih podatkov ter stroški in logistika. Rezultati temeljijo na primerjalni analizi štirih samoanketiranj z zelo velikimi vzorci, izvedenih med letoma 2012 in 2017. Na podlagi ugotovitev smo oblikovali nekaj metodoloških priporočil, ki so snovalcem in izvajalcem anketiranj lahko v pomoč pri načrtovanju in izvedbi raziskave
