PTNBH (Perguruan Tinggi Negeri Badan Hukum/Corporate University) is an independent
status of universities that have their own authority. Many internal system of universities
are undergoing changes, but these changes provide an opportunity for universities to
improve their quality. Universitas Padjadjaran (Unpad) inaugurated the change of status to
corporate university (PTNBH) in January 2017. The change was officially marked through
the signing of declaration by the Minister of Research and Technology. The event is written
in an article published in www.unpad.ac.id. The article is considered as important news
relating to the topic and it influences the appeareance of time in website. In article or
discourse,cohesion is the relationship between sentences in a discourse, both grammatically
and lexically. Using good cohesion, a speaker or writer will be able to produce good
discourse. This study will look at (1) how lexical cohesive devices appear in this article and
then see (2) whether the lexical cohesive devices affect the number of readers of the article.
This underlies the selection of research objects that are closely related to the change of
Unpad status to PTNBH. Halliday and Hasan use cohesion to refer to relations of meaning
that define it as a text (1976: 4). The definition is thus a semantic one, and like all the
components of the semantic system, cohesion is realized through grammar and vocabulary.
According to Halliday and Hasan, cohesion can be divided into grammatical and lexical
cohesion. Grammatical cohesion includes devices such as reference, substitution, ellipsis
and conjunction, while lexical cohesion is divided into reiteration (repetition, synonymy
etc.) and collocation (co-occurrence of lexical items). The result of this study will give
recommendation to Unpad website maintainers relating to writing style in news
