It is well-known that the condition ℜ[1+f′(z)zf′′(z)]>0, z∈D, implies that f is starlike function (i.e. convexity implies starlikeness). If the previous condition is not satisfied for every z\in \D, then it is possible to get new criteria for starlikeness by using arg[α+f′(z)zf′′(z)], z∈D, where $\alpha>1.