The performance of the supply chain: Strategical harmonization

Abstract

On this paperwork, we define the strategy of the logistic chain and we explain the way in which the creation of a strategical harmonization between the competitive strategy of the companz and the strategz of the logistic chain affects the performance of the whole company. We also analyse the importance of the extension of strategical harmonization from an operation inside the companyto all the levels of logistic chain. This paperwork propose: explaining why obtaining a strategical harmonization is critical for the succes of a whole company, the description of the way in which a company realize a strategical harmonization between the strategy of the logistic chain and it’s competitional strategy and the disscution about the importance of expanding the strategical harmonization over the logistic chain.competitional strategies, logistics, strategical harmonization, consumer’s needs, values chain.