A NEW APPROACH TOWARDS EVAULATION AND SELECT‹ON OF SALESPERSON CANDIDATES: FUZZYTOPSIS

Abstract

The aim of the study is to introduce Fuzzy TOPSIS method and to show how to benefit it for evaluation of salesperson candidates. Foundation of Fuzzy TOPSIS method which is one of Multiple Criteria Decision Making (MCDM) methods and to allow group decision-making in fuzzy environment is calculation of the closeness coefficients by means of Fuzzy Positive Ideal Solution (FPIS) and Fuzzy Negative Ideal Solution (FNIS). According to the calculated closeness coefficients, alternatives are ranked. In the study, salesperson candidates were assessed in accordance with seven decision criteria by three decision makers (DM’s). Decision makers have done their assessments with linguistic variables then these variables transformed to positive trapezoidal fuzzy numbers. The study shows that Fuzzy TOPSIS method is very well suited method, as a decision tool, towards using for salesperson candidates evaluation and selection decisions.Fuzzy TOPSIS, Trapezoidal Fuzzy Numbers, Salesperson.