The research aims to provide Celfocus with a comprehensive comparative analysis of
tokenomics models for multi-company loyalty programs, highlighting their strengths and
weaknesses to aid informed decision-making. This involves an in-depth analysis of current
loyalty schemes, assessing the impact of tokenization in the digital economy, and exploring
how blockchain and gamification can transform customer loyalty experiences. The study
includes the development of three unique token-based loyalty programs, designed to optimize
benefits for both partner companies and customers. It also addresses challenges and regulatory
considerations, with a particular focus on GDPR compliance. The effectiveness of these models
was validated through a Monte Carlo analysis, which involved simulating various scenarios to
identify critical elements and evaluating key performance indicators for a more profound
understanding
