Pagliuca, MM.

Rosciano, M.

Food and tourism are two aspects for which Italy is famous all over the world, but today in a 
globalized and highly competitive tourist system in which even the stronger destinations need to 
differentiate themselves from the others, there is need policies of development capable of enhancing their 
interaction. Tourism promotion, for example, can focus on food products that may stimulate export 
demand, while food promotion may focus on the regional landscape and lead to a growth in tourism. Local 
food is a fundamental component of a destination’s attributes, adding to the range of attractions and the 
overall tourist experience (Symons, 1999). In an increasingly competitive world of tourism marketing, 
every region or destination is in a constant search for a unique product to differentiate itself from other 
destinations. In this paper, therefore, through the canonical correlation analysis (Hotelling, 1936), we want 
to examine, at regional level, the relationship between food and tourism in Italy, in the belief that their 
combination is the starting point not only for differentiating tourism destinations, but also for the use and 
conservation of food local production

Food-Tourism relationship in the Italian destinations

Abstract

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Archivio della ricerca - Università degli studi di Napoli "Parthenope"

Food-Tourism relationship in the Italian destinations

Abstract

Similar works

Full text

Available Versions

Archivio della ricerca - Università degli studi di Napoli &quot;Parthenope&quot;

Archivio della ricerca - Università degli studi di Napoli "Parthenope"