ASSESSMENT OF THE LEBANESE REAL ESTATE MARKET: A CONTENT ANALYSIS APPROACH

Abstract

The purpose of this study is to assess the real estate market in Lebanon. The study was conducted by a group of MBA students at the Lebanese American University. A content analysis of the classified advertisements of the Lebanese Real Estate was conducted. Results identified four major elements that affect the Lebanese Real Estate market: Advertisements (R2=0.795559), Season of the advertisements (R2=0.741338), Location of the advertisement (R2= 0.594345), and Area of the advertisement (R2= 0.099588).The variable, advertisements, was most affected by the other variables. A recursive system test was conducted to show the relationship between advertisements, and the rest of the variables. (P43= 0.628947)real estate market, Lebanon, content analysis