research article

Collectivism in the Linguistic Landscape Controlled by the Chinese Government During the Coronavirus Epidemic

Abstract

В статье рассматривается концепция коллективизма в государственном управлении на примере противоэпидемического языкового ландшафта - лозунгов.In today's telecommunications and information society, political communication plays an important role in governance. One of the effective methods of governance in the Chinese socialist society are slogans. The article analyzes the concept of collectivism in the public administration of the Chinese government on the example of the anti-epidemic linguistic landscape represented by slogans and analyzes calls for the manifestation of collectivism in anti-epidemic slogans

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