research article

Rhetoric of Transition: a Pragmatic Analysis of Inaugural Speeches Under Extraordinary Political Succession in Nigeria

Abstract

This study examines the inaugural speeches of Governor Lucky Orimisan Aiyedatiwa of Ondo State in two distinct political contexts: first, following the sudden demise of his immediate predecessor, Governor Rotimi Akeredolu, and second, after he emerged victorious in the 2024 governorship election. Adegbija's Eight Discourse Tacts approach underpins the analysis and provides a viewpoint for inspecting the strategic deployment of language in political discourse. These speeches are analysed to examine how Aiyedatiwa navigates the waves of leadership transition, political collapse, and popular expectation.Through discourse analysis, this research identifies some of the key rhetorical devices Aiyedatiwa employs, including affiliation, mitigation, persuasion, and empathy. The speeches demonstrate a deliberate use of language to exert power, mobilise the electorate, and convey a vision of governance. Aiyedatiwa's rhetoric is centred on issues of continuity, oneness, and inclusiveness, both in terms of addressing the emotional and material needs of the people of Ondo State. The research also reveals how Aiyedatiwa employs ethos to establish his credibility, uses rhetorical questions, and fosters constructive opposition in building rapport with the audience and promoting cooperation, cutting across political lines.This discussion contributes to the growing literature on political communication, presenting insights into how language shapes the public image of individuals and consolidates political legitimacy. In particular, within an unusual political transition scenario, the discussion highlights the importance of effective political rhetoric in promoting stability in government and addressing socio-political issues in a complex democratic environment

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