Social environment is subject to the new technologies, ways of communicating change, the market continues on its investment on technology because everything is related to it, such as our customs are adapted to our applications, we have tools to know where we are going, like, how fast and where we can find our favorite coffee if we need to rest while you make a trip, it is a modification anthropological, as for the sense of Levi Strauss, who has written so McLuhan and followers
