MARKETING CHANNELS USED BY WHOLESALE AND RETAIL NURSERY COMPANIES

Abstract

Analysis of data collected from a questionnaire survey of randomly selected Tennessee nursery businesses revealed that wholesalers and retailers differed significantly in their stated reasons for attending and participating in industry trade shows. When controlled for business size (gross sales), wholesalers and retailers also differed significantly in their perception of the usefulness of catalogs, newspapers, trade journals, trade shows, and radio to advertise nursery products and services.advertising channels, business operation size, Chi-square tests of independence, nursery retail business, nursery wholesale business, strategic marketing, stratified random sample, Industrial Organization,