PRICE DYNAMICS AND SHAKE-OUTS IN ELECTRONIC MARKETS

Abstract

This paper presents a model that explains the recent evolution of e-commerce, where over time, prices can increase if no exit occurs, or decrease, if exit occurs. In the model there is uncertainty about the firms’ costs, because the technology is new, and consumers face a switching cost, because it is easier to observe the current price of a previous supplier, than the price of other firms.