Past research disagrees about the effectiveness of generic meat advertising. The conflicting findings are shown to be due to the data transformation used by Ward and Lambert. The results support Brester and Schroeder's findings that the effect of generic meat advertising is small.Livestock Production/Industries, Marketing,

Brorsen, B. Wade

Coulibaly, Nouhoun

English

Research Papers in Economics

A Further Look at Flexibilities and Elasticities.”

A Rotterdam Model Incorporating Advertising Effects: The Case of Canadian Fats and Oils.”

Advertising and Consumer Demand:

Alternative Specifications of Advertising in the Rotterdam Model.”

Department of Agriculture, Agricultural Marketing Service. Livestock, Meat, and Wool Weekly Summary and Statistics. Weekly Issues,

Effect of Generic Advertising on the Demand for Fluid Milk: The Case of the Texas Market Order.&quot;

Effectiveness of Fluid Milk Advertising Since the Dairy and Tobacco Adjustment Act of

Generic Advertising and the Structural Heterogeneity Hypothesis.&quot;

Generic Promotion of Beef: Measuring the Impact of the U.S.

How Reliable are Simple, Single Equation Specifications of Import Demand?&quot; The Review of Economics and Statistics,

Misspecification Testing: A Comprehensive Approach.&quot;

Some Empirical Methods of Estimating Advertising Effects in Demand Systems: An Application to Dried Fruits.”

Television Advertising and Beef Demand: An Econometric Analysis of

The Impacts of Brand and Generic Advertising on Meat Demand.”

RESOLVING THE CONFLICTS BETWEEN PREVIOUS MEAT GENERIC ADVERTISING STUDIES

RESOLVING THE CONFLICTS BETWEEN PREVIOUS MEAT GENERIC ADVERTISING STUDIES

Abstract

Similar works

Full text

Available Versions

Research Papers in Economics