Abstract. The transformations taking place in the world economy can facilitate integration
processes, both on a horizontal and vertical scale, and can be an opportunity for all businesses,
of whatever size and sector. Nowadays, in this globalized economy consumers seem to be more
and more interested in buying artisan products as synonymous of quality, tradition, culture and
environment respect. The aim of this paper is to analyse and define characteristic local products
in the framework of an economic model of experience. In this perspective, once having
highlighted the strengths and weaknesses of this particular supply system, we intend to stretch
the conceptual scheme of the typical product to the point of including in the concept of supply the
relative experience connected to such specificity to be found only in their places of origin.
Keywords: Globalisation, local markets, typical products, experience economy