UK Consumers' Willingness-to-Accept (WTA) GM Food

Abstract

Our study uses contingent valuation survey data (WTA and WTP) collected in the UK to examine consumers' behavioral intention with regard to GM food. In particular, we characterize respondents who selected "Don't Know" and "Protest" options in WTP questions in terms of what they would do when offered discount for GM food.Contingent valuation, WTA, WTP, genetically modified food, Consumer/Household Economics, Food Consumption/Nutrition/Food Safety,