Positioning Cotton in the Market for Quality: An Application of Market Segmentation for West Texas

Abstract

This study provides guidance for cotton marketing efforts by determining major market segments with quality thresholds for West Texas. Given its present quality performance, great potential segments are from higher-end international segments with significant value-added. Moreover, the potential to serve these market segments is growing with improvements in production technology.cotton economics, market segmentation, needs assessment, West Texas cotton, Marketing, Q130, M310,