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Osservatorio sui business models e sul mercato delle Relazioni Pubbliche
Authors
A. Pistoni
C. Solerio
L. Songini
M.C. Ostillio
Publication date
1 January 2014
Publisher
country:ITA
Abstract
Il libro analizza il settore delle imprese di relazioni pubbliche evidenziando in particolare: l'evoluzione storica, i business models caratterizzanti i competitors del settore, le performance economico-finanziarie ottenute dal 2008 al 2012
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Archivio istituzionale della ricerca - Università dell'Insubria
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Last time updated on 12/11/2016