Personality and Attitudes of Indian Young Female Workforce: Entrepreneurial Orientation by Education and Regions

Abstract

This investigation analyzes the impact of region and educational background on entrepreneurial orientation of Indian young female trainees by using four personality descriptors i.e. need for achievement, innovation, personal control, and self-esteem around three attitude components i.e. affect, behavior, and cognition. The findings reflect the highest score of the respondents on the achievement motivation as compared to the other three personality descriptors (innovation, personal control, and self-esteem) and lowest score on the self-esteem dimension. Among attitude components, cognition has emerged as highest. Entrepreneurial orientation score of the sample as a whole is moderately high and female trainees from South India are having an edge over their counterparts from North India. Significant differences are not found between females of different educational backgrounds.entrepreneurial orientation, achievement, attitude, female, self-esteem