The global COVID-19 pandemic has deeply affected the practice of anesthesiology and has catalyzed innovation concerning workplace safety. As experts in advanced airway management, anesthesiologists have been thrust into the “line of fire” of this highly contagious respiratory disease, and appropriate personal protective equipment (PPE) has been essential. Early in the pandemic, while understanding of SARS-CoV-2 transmissibility was still limited, untested ideas intended to provide additional protection for anesthesiologists were quickly disseminated via social media. One example was the “aerosol box” designed to contain airborne virus spread during airway procedures. We aimed to characterize the rapid rise in popularity of the aerosol box and eventual decline through the lens of Twitter (San Francisco, CA, USA) and research publications that lagged behind social media
