Arts management beyond eventification

Abstract

Looking for cultural remedies between the opposite perspectives of marketisation and culturalisation of the arts, is equivalent to trying new logics between instrumental (Benjamin 1936; Bourdieu 1979) and communicative logics (Habermas 1981). This engagement includes the considera-tion of the arts management, that nowadays copes much more with design of the contents and drama-turgy of events, planning and production scheduling, marketing processes of the specific event, com-munication and promotion of the event than with a critic conceptualisation of the forced relation be-tween arts and instrumental thinking. In a new perspective of a cultural and social role of the arts, autonomously and not only instrumentally/economically conceived (i.e. the so called cultural depos-its) the aims and core of a necessary reconceptualisation of the relation between the arts and manage-ment could concern a struggle against the \u2018eventification\u2019 of the arts management: to requalify the relationship between arts and aesthetics in the frame of the need of new categories but the solid of socialspacejournal.eu nr 2/2015(10) 2 modernity; to develop awareness of the importance of creativity and innovation for individual, social and economic development; getting closer to communities; taking advantage of the new technologies; attracting new audiences; to stimulate education and research; to promote and bolster policy debate on art issues; to disseminate good practices (Chong, Gibbons, 1997)