Food safety and quality are keys to companies' business survival and great effort and
resources are devoted to them. The food production chain, from the farms and feed mills to the
finished products leaving the processing plants, is subject to independent examination and auditing
either under the sector's own assurance schemes under official regulatory inspection and testing
programmes with published results. For farmers and the agro-food industry, this means new market
opportunities – and continual change. Food safety is an on-going challenge, demanding the best
control systems and day-to-day vigilance on farms, in processing plants and throughout the
distribution system. In order to enable consumers to make the right choice when buying their food and
in order to build up markets for quality products, labelling has to provide all relevant information
about the production process. Besides complete information about its ingredients, food labels should
bear information about its place of origin and the way in which it was produced