DETERMINANTS OF ARGENTINEAN WINE PRICES IN THE U.S. MARKET

Abstract

A hedonic price function for Argentinean wines in the U.S market is estimated in order to evaluate the effect of the most important attributes of wine on price. Results show that labeling practices and the choice of the right wine quality attributes are far more influential on price than expert panel opinions or oenological wine improvements such as aging.wine prices, Argentinean wine, hedonic price model, Demand and Price Analysis,