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Do too many choices have negative consequences? An empirical review
Authors
Raffaella MISURACA
Publication date
1 January 2013
Publisher
country:IT
Doi
Cite
Abstract
Various experiments demonstrated that having too much choice has negative consequences on the motivation to choose and on the satisfaction with the chosen option. However, the literature reports conflicting results showing that choosing from large assortments has advantages. This paper reviews the main empirical results in favor and against the negative effect of too much choice and identifies possible directions for further research. Copyright © 2013 by Società editrice il Mulino
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Archivio istituzionale della ricerca - Università di Palermo
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oai:iris.unipa.it:10447/73996
Last time updated on 12/11/2016