This paper describes a choice experiment addressing preferences for ecolabeled seafood, in which the experimental design allows for choices among various fresh seafood products. The primary emphasis is the potential trade-off between taste (i.e., a favored species) and the presence of an ecolabel, when multiple seafood products are available.Consumer/Household Economics,

Johnston, Robert J.

Roheim, Cathy A.

English

Research Papers in Economics

Alaska Seafood Marketing Institute.

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A Battle of Taste and Environmental Convictions for Ecolabeled Seafood: A Choice Experiment

A Battle of Taste and Environmental Convictions for Ecolabeled Seafood: A Choice Experiment

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Research Papers in Economics