How High-performance Outliers Affect Entrepreneurial Entry on Crowdfunding Platforms

Abstract

Entrepreneurs are increasingly choosing to enter digital crowdfunding platforms as one of the first steps toward establishing new ventures. In this paper, I study how that decision is affected by the presence of high-performance outliers—that is prior projects that raised substantial amounts of capital. I look at the early period of rewards-based crowdfunding, where there were two predominant platforms, Kickstarter and Indiegogo. I find that regardless of which platform an outlier appears on, subsequent entry is relatively higher on Indiegogo. This relative increase is stronger for low-quality entrepreneurs. The results suggest that the impact of high-performance outliers depends on the differentiated features of the two platforms. I discuss implications for understanding entrepreneurial entry and crowdfunding platform competition and governance

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