TEN KEY CONCEPTS AND THE SUCCESS OF ROMANIAN ORGANIZATIONS

Abstract

This paper is focused on ten key concepts which influence the success of the organizations at the beginning of XXI century. The great changes generated by globalization determine firms to be more competitive. This means that we have to focus on: mission, leadership, emotional intelligence, innovation, organizational culture, human resources, total quality management, ethics, conflict management, brand, and the value offered to the clients.leadership, organizational culture, human resources management