CAUSES AND CONSEQUENCES OF FOOD RETAILING INNOVATION IN DEVELOPING COUNTRIES: SUPERMARKETS IN VIETNAM

Abstract

Modernization of food retailing in developing economies,focusing on the early stages of retail modernization in Vietnam is examined. This modernization represents innovation that is sought by the host country and that depends on knowledge transfer. Retail modernization has profound effects on the host country and its food system. Innovation at the consumption (retail) end of the food supply chain warrants attention similar to that devoted to knowledge transfer at the production (farming) end of the chain.Marketing, Research and Development/Tech Change/Emerging Technologies,