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CONSUMER VALUATION OF BEEF RIBEYE STEAK ATTRIBUTES
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Abstract
A choice experiment (conjoint analysis) was used to investigate consumer demand for several beef ribeye steak attributes. Respondents indicated that they would prefer a "hormone free" ribeye steak priced up to 6.68/lb.morethana"non−hormone"freeribeyesteak.Tendernesswasalsoidentifiedasanimportantattributeintheconsumerpurchasingdecisionasaone−unitincreaseinthetendernessofasteak(onascaleofoneto10)wasassociatedwitha1.13/lb. premium. Steak marbling and whether the animal was fed genetically modified corn were of less importance to consumers.Consumer/Household Economics, Food Consumption/Nutrition/Food Safety,