Masteroppgave(MSc) in Master of Science in Leadership and Organizational Psychology - Handelshøyskolen BI, 2022In the last years there has been massive changes in the society, in
priorities and how we live. The changes in how we live has also
affected the work market and what people look for in a job.
Changes in peoples priorities has also led to changes in how people
want to work and increased the number of people quitting their job
– and even change to different occupations – if the market has not
been capable of offer what the employees want. Also, the pandemic
led multiple people back to school bench, got people more educated
and more self-aware of their hopes and dreams. The ways people
were used to work such as a typical 9-5 got changed to more
flexible work schedules, use of digitalization rised and more people
than ever was able to have remote jobs. However, the changes got
over 20.000 nurses quit, thousands of pedagogues quit their jobs for
re-education or totally changing their career, gave IT-workers and
leaders totally new ways to work, etc. This led the market go from
the employees have to fight for a job to employers having to fight
about the lacking qualified people in the society. We therefore
looked at what employers and organizations could do to become
more attractive for the changed marked and how they could have a
more sustainable competition about the employees – without having
to be the “highest bidder”
