Ankara : The Department of Management and Graduate School of Business Administration of Bilkent Univ., 1994.Thesis (Master's) -- Bilkent University, 1994.Includes bibliographical references leaves 83-84.This study focuses on the Life Insurance practice in Turkey, its
development through the years and the consumer perceptions.
The nature of the currently operating companies in the sector and
their marketing activities are all discussed in the study.
Interviews and a survey are conducted to a predetermined sample in
order to understand the users versus non-users attitudes. The results show
that the consumers awareness and knowledge about the product is veiy poor
and the sector has important problems. The factors that cause problems in
the sector are analysed and some recommendations are given to improve the
service quality and success of Life Insurance branch in Turkeyİşıklar, YeşimM.S
