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An investigation about newspaper buying and effects of sales promotions on newspaper choice

Authors
Publication date
1 January 1992
Publisher
Bilkent University

Abstract

Ankara : The Department of Management and The Graduate School of Business Administration of Bilkent University, 1992.Thesis (Master's) -- Bilkent University, 1992.Includes bibliographical references leaves 48-50.Haydari, NazanM.S

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