Ankara : The Department of Management and Graduate School of Business Administration of Bilkent Univ., 1994.Thesis (Master's) -- Bilkent University, 1994.Includes bibliographical references leaves 62-64.This study examines the influence of facilities on consumers' choice
of 5-star hotels in Ankara.
Visitors are the key ingredients of the hotel industry; without them
there would not be the hotel product. Thus, to be able to produce a
saleable product the hotel management must discover what the
customers want, as well as the effects of the facilities that are provided
by the hotel on the consumers' choice.
In this study, the services provided by the hotels, as well as their
characteristics which have an effect on customers' choice of hotel are
discussed.
From the interviews and questionnaires, it is found that, each hotel
has a different facility which influences the customers' decision in
choosing that particuiar hotel. Some hotels are aware of the effect of a
specific facility on the visitors' choice and some are not. Thus, after
analyzing the faciiities that influence the consumers' choice, some
recommendations are given to the related hotels in order to have a
good match between the faciiities provided and the customer needs.Karapınar, FerideM.S
