Ankara : The Department of Management and the Graduate School of Business Administration of Bilkent Univ., 1994.Thesis(Master's) -- Bilkent University, 1994.Includes bibliographical references leaves 73-74.The aim of this study is the determination of the potential in powder
coatings and the opportunities in the market. A second subject that takes
part in this study is preparing the production and marketing plans fo r a new
entrant due to the analysis of findings.
In order to gather the needed data, interviews w ith powder paint application
machine and system sellers, raw material suppliers, production machines
sellers and current producers were made. Besides, a market survey was
made on the users of powder paints to decide about their needs and
problems.
Findings illustrate that powder coatings have a growing and promising market
in Turkey. Problems resulting from the current producers pricing and
marketing policies creates an opportunity fo r a financially strong company to
enter the market.
Taking these findings into account, recommendations were made fo r a new
entrant that is medium sized.Limoncuoğlu, N SanalM.S
