POTENTIAL MARKETS FOR OKLAHOMA PRODUCE: A MARKET WINDOW ANALYSIS

Abstract

Market windows were examined in five wholesale markets for Oklahoma bell peppers, broccoli, cantaloupes, cauliflower, sweet potatoes and watermelons. "Market window" refers to a period of time when the prices received by producers for selected crops are greater than the production costs. The analysis is based on price-cost comparisons in major wholesale markets. Price risk associated with price variability and yield risk was incorporated into the analysis. The Denver and New Orleans wholesale markets provide excellent market windows for all six crops. The Chicago and Dallas wholesale markets show good market potential for most of the crops.Crop Production/Industries,