Looks at three approaches to in-store training of personnel.Agribusiness,

Trieb, Sykes E.

English

Research Papers in Economics

THE IN- STORE TRAINING CONCEPT’
by
Sykes E. Trieb
University
Athens,
Looks at three approaches to in-
store training of personnel.
In larger companies, the training di-
rector, the. personnel director, or the direc-
tor of retail operations is responsible for
the training function. In smaller companies
(and sometimes in large ones too), the super-
visor andlor the store manager is the train- —
er,
Training then, becomes a form of coach-
ing or example setting. It’s the “how to” of
the company operations manual. And here’s
where the training function breaks down.
Some store managers and supervisors are good
at it and patiently cover every detail of
the how-to-do-its, but most managers and
supervisors leave out some of the important
little specifics of the task. The result is
poor training and high employee turnover
rates.
Three approaches we are using to assist
firms with training:
1. The Training Director Workshop .1 A
seminar designed to provide methods and
materials for the specific in-company per-
son responsible for generating company
training programs. A complete collection
of movies, slides, closed circuit TV, out-
lines and sample training programs are pro-
vided for seminar participants to use in
developing their own in-company training
programs.
2. The Supervisory Development Work-
Q2Q# A series of seven, two-hour ses-
sions designed to assist supervisors in the
application of coaching and training at
store or operations level. The role of the
of Georgia
Georgia
supervisor, understanding and motivating
employees, communications , dealing with
change, and employee discipline, all in the
context of how the supervisor can follow
through on company policy and operations.
3<
3
Self-Teachin~ at Store Level.
Combining the principles of coaching and per-
sonalized training through the use of a
portable movie projector and back-up, self-
teach booklets, the supervisor provides a
coffee break or back-room learning center
in each of his stores. He trains or coaches
his key personnel, who in turn train their
new employees. There are eight different
movies, each designed to blend with key
specific company operating policies . Topics
include: “What This Business Is All Abou~’,
“Customer Courtesy”, “Inventory Control”,
!!Checkcashing”) “Scheduling”, and ’rRobbery”.
The movies are 10-minute, 8mm cartridge-
type, designed for a portable projector.
Each movie is accompanied with a pocket-
size text.
1
Gary Entwistle, California Polytechnic
University, and S, E, Trieb.
2
Julian Raburn, Business Management
Specialist, Extension Marketing Department,
University of Georgia,
3
S. E. Trieb, Extension Marketing De-
partment, University of Georgia, and Jack
Burke, Extension Radio-TV-Film Department,
Kansas State University. This series was
developed for the convenience store indus-
try, sponsored by the National Association
of Convenience Stores.
Journal of Food Distribution Research February 73/page 116

THE IN-STORE TRAINING CONCEPT

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Research Papers in Economics