Metaverse consumer behavior : investigating factors driving consumer participation in the transitory metaverse, avatar personalization, and digital fashion adoption

Abstract

202412 bcchNot applicableOthersSchool of Fashion and Textiles (Project IDs: P0042649 and P0044162); Educational Development Centre (Project Code: SPF21-22/A3/ITC03 and TDG22- 25/VTL-25); Industry donation from Della (Project ID: P0045875)Published36 monthsGreen (AAM