research

CONSUMER COPING STRATEGIES OF EATING LOCAL

Abstract

N° ISBN - 978-2-7380-1284-5International audienceThis paper reports the results of an exploratory investigation of the coping strategies of a small group of local food consumer “activists” –those committed to, and those who promote “eating locally” in Michigan. Following a brief review of discussions surrounding different definitions of local food and the concept of coping strategy, this paper presents the methods for collecting preliminary information about local food coping strategies in Michigan and then discusses the coping strategies of these activists. The consumers we interviewed mostly adopt problem-centered strategies: they change their food-consumption habits including shopping, purchasing, cooking, storing and obviously, eating. None of these changes are easy to implement, and most require re-allocations of time as well as trade-offs to overcome time and cost barriers. In return, most of these consumers feel empowered

    Similar works