Psychological reasons for consumer trust in e-retailing

Abstract

This research in progress expands on existing research on e-retailing by examining the psychological factors that influence consumer trust in e-retailing. The psychological factors expected to influence trust are personality-based factors, perception-based factors, experience-based factors, knowledge-based factors and attitude. Hypotheses have been developed based on a thorough review of the trust literature. A pilot study has been conducted in the Netherlands and the results hereof are included in this paper.management information;