This paper describes the objectives, the marketing issues, the methodology and the anticipated contribution of our doctoral research. The main focus is on identifying and understanding the antecedents of long term relationship dissolutionbusiness relationship termination; dissolution; service encounter evaluation

Isabelle Prim-Allaz

English

Research Papers in Economics

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LONG-TERM RELATIONSHIP TERMINATION MODEL: A STUDY OF THE ANTECEDENTS OF THE SERVICE ENCOUNTER EVALUATION AND OF THE MAINTENANCE/TERMINATION DECISION

http://halshs.archives-ouvertes.fr/docs/00/47/10/33/PDF/Prim_1999_EMAC_Doctoral_colloquium_long_term_relationship_termination_model.pdf

LONG-TERM RELATIONSHIP TERMINATION MODEL: A STUDY OF THE ANTECEDENTS OF THE SERVICE ENCOUNTER EVALUATION AND OF THE MAINTENANCE/TERMINATION DECISION

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