Market potential as an indicator for the size of a new relocated football arena: The case KAA Gent a Belgian professional football team

Abstract

The place of Gent in the urban system is that of a regional city with high centrality. This means that consumer-oriented services with a high threshold, such as a professional football team, reach their threshold in the city. In the case of professional football a functional substitution has taken place and the top team is located in Brugge The service area of Bruges reaches almost up to Gent and the E40 highway reduces the time-distance. The new location of the stadium is near the main highway.. The question is of the market potential of the clubs is large enough to attract more attendances.local identity, relocation, functional substitution, service area, market potential, consumer oriented service, spatial competition