A framework and a tool to generate e-business options

Abstract

In early stages, many organizations started to use the internet in more or less ad hoc and experimental ways. After this first stage of learning and experimentation there often arises a need for more systematic approaches to identify, order, and assess e-business options. This paper addresses this need and presents a framework as well as a tool supporting this framework, helping management to generate and order e-business options for their organization. The framework consists of two parts. The first part covers the identification of the dimensions of e-business options. Six dimensions are identified: external stakeholders groups, stakeholder statuses, channel strategies, communication modes, products/service groups, and product/service statuses. Users of this framework can apply these dimensions given the specific characteristics of the organization at hand. Subsequently, these dimensions are combined, generating, in many cases, a multitude of potential e-business options. The second part of the framework supports the process of ordering this large set of generated potential e-business options given certain criteria. This can be accomplished by ordering the dimensions as well as the elements along each distinguished dimension. Some of these elements are company-independent, while others are company-dependent. The framework is illustrated by a case study as a running example. We also offer a design of a tool supporting our framework. The framework focuses on e-business options between an organization and its current or new external stakeholders: possible internal e-business applications are excluded in this paper. The framework can be used as a tool for practitioners, such as consultants or managers, to generate e-business options for a company. They can use it -for example- in workshops to support idea-generation with respect to e-business planning in a creative and structured way. The framework also contributes to theory by providing a method that systematically offers new possibilities for using the internet. After the identification and the ordering of e-business options, the generated and ordered options have to be assessed and selected; this paper however, only focuses on the generating and ordering process.