Buzón García, Olga

García Pérez, Rafael

Rebollo Catalán, María Ángeles

Rodríguez Díaz, Rosario

idUS. Depósito de Investigación Universidad de Sevilla

EUROPEAN EDUCATIONAL RESEARCH ASSOCIATIONPrintversionPDFPerceived Relationship Quality by Rural Women in Online Social Networks:Study of a structural equation model with PLSAuthor(s):García-Pérez Rafael (presenting), Rodríguez-Díaz M Rosario (presenting), Buzón Olga (presenting), Rebollo MªAngeles (presenting)Conference:ECER 2013, Creativity and Innovation in Educational ResearchNetwork:06. Open Learning: Media, Environments and CulturesFormat:PosterSession Information06 SES 05.5 PS, General Poster SessionGeneral Poster SessionTime:2013-09-1112:30-14:00Room:FUAYEContributionPerceived Relationship Quality by Rural Women in Online Social Networks: Study of astructural equation model with PLSSociability and communication are the growth engines of social networks. Diﬀerent reports results that are periodically heldin Spain, such as the Report on Results of Monitoring Social Networking 3rd wave (BBVA, February 2011), indicate that therate of participation of women in social networks equals and may even have a slight predominance in front of men, both interms of the volume of participation, as interactions and the nature of them (Junco, Merson and Salter, 2010). While it is truethat the age variable increases the diﬀerences between women (the older, more diﬀerences with the younger), the gendergap of 16 to 25 years is not signiﬁcant. However, as the age increases, from 30 years, extending the gender gap and thedigital divide (Caldevilla, 2010). These general problems are particularly pronounced when studying speciﬁc populations ofwomen such as women in rural areas. The focus of our research is the perceived relationship quality by women, which is oneof the explanatory variables of social support in online networks. Within this, we try to solve a problem of measuring thequality of the relationship, while we hope to link a new dimension to the measurement process. To do this, we apply the PLSanalysis in order to explore and validate a model to explain the new measure supported in two ways:a) The research of Perceived Relationship Quality related to certain Internet services (Sánchez-Franco, Martín-Velicia yRondán, 2010; Sánchez-Franco, Martín-Velicia y Villarejo, 2009), based on previous studies (Crosby, Evans and Cowles,1990; Garbarbarino and Johnson, 1999, Smith, 1998; Vazquez et al., 2002) linking the extent of "Perceived RelationshipQuality" whit three fundamental dimensions: "satisfaction", "trust" (Crosby et al., 1990, Dwyer and Oh, 1987) and"commitment" of women in online networks (Morgan and Hunt, 1994); and,b) Another way to investigate the interaction of discursive procedures as regulators of intersubjectivity, following authorssuch as Wertsch and Hickmann (1987), Saada-Robert (1994), Lacasa y Herranz (1994), Rogoﬀ (1990). Thus, it includes thedimension "perceived regulatory interactions" (García-Pérez, 2001; Garcia-Pérez, Buzón y Barragán, 2008), picking up thepossibilities of external regulation (control, guidance, aﬀection), joint regulation (consultation, veriﬁcation, monitoring) andregulation for herself (self-regulation) that women perceive within their activity in online social networks.Our main objective is to conﬁrm a structural equation model, which explains the hypothesized relationships between eachdimension of the construct "Perceived Relationship Quality". Thus, we provide results on: 1) Reliability and validity of themeasurement model of perceived relationship quality, and 2) assessment of perceived relationship quality by rural women inonline social networks.MethodThis is a correlational study, based on interviews "face to face", very structured, which are performed on women who usesocial networks. Their responses are recorded using Likert scales (0-4). Interviews are conducted by the staﬀ of the Councilof Seville in PIMs (Points of Information of the Women) distributed through the towns of rural territory. There have been 478women interviewed in 30 rural municipalities of the province of Seville. It applies a quota sampling, considering age ranges(18-25, 26-39, 40-54 and 55-65) and the educational level of women. We assume a sampling error < 5% (95.5%, p = q).Likert scales are used to measure the dimensions: "Satisfaction", "conﬁdence", "commitment" and "Regulatory Interactions".For data analysis we used SPSS (Ver. 18) and also combine exploratory and conﬁrmatory analytical techniques, using PartialLeast Squares (SmartPLS 2.0).Expected OutcomesAs the study results we obtain a structural equation model conﬁrms the hypothetical set of relationships between the 4dimensions. Also, we obtained high indicators of reliability and validity for the measurement model. Finally, we describeresults on perceived relationship quality in online networks for women in rural areas. We can advance that relational qualitylevels usually show a medium-low proﬁle that need improvement. In addition, there are variables such as age and educationlevel signiﬁcantly related to the scores of the construct "Perceived Relationship Quality ". Younger women and the mosteducated women get higher scores on perceived relationship quality. The results obtained allow us to develop plans andmake decisions on how to support women in rural areas to conduct a more proﬁtable use of their interactions in socialnetworks.ReferencesCaldevilla, D. (2010). Mujeres 2.0. Una visión sobre el consumo de Internet de la mujer de hoy. Revista Icono14, 8(1),326-336.García Pérez, Rafael (2001). La resolución de problemas. En M.A. Rebollo (Coord.). Discurso y Educación (123-151). Sevilla:Mergablum.Garcia-Perez, R., Buzón, O. y Barragán, R. (2008): Emotional Regulation in Higher Education: Student's New Roles for Peer-Assessment and Reciprocal Teaching in Blended-Learning. Actas del 2nd ISCAR Congress. San Diego, EEUU. University ofCalifornia-San Diego. Pag. 341.Sanchez-Franco, Manuel J. (2010). WebCT – The quasimoderating eﬀect of perceived aﬀective quality on an extendingTechnology Acceptance Model. Computers & Education, 54(1), 37–46.Sánchez Franco, M.J., Martín-Velicia, F.A. y Rondán, F.J. (2010). Estética y calidad de relación. Una aplicación en los serviciosde música online entre jóvenes europeos Revista Española de Investigación de Marketing ESIC, 14(1), 25-56.Sanchez-Franco, M.J. Villarejo, A.F. & Martin-Velicia, F.A. (2009). The moderating eﬀect of gender on relationship quality andloyalty toward Internet service providers. Information & Management, 46(3), 196–202.Author InformationGarcía-Pérez Rafael (presenting)Universidad de Sevilla, SpainRodríguez-Díaz M Rosario (presenting)Universidad de Sevilla, SpainBuzón Olga (presenting)Universidad de Sevilla, SpainRebollo Mª Angeles (presenting)Universidad de Sevilla, SpainPrintversionPDF© European Educational Research Associationc/o Freie Universität BerlinImprintDisclaimerAbstracts & PapersContactTo print this page use the printfunction of your browser, please.

Perceived Relationship Quality by Rural Women in Online Social Networks: Study of a structural equation model with PLS

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Perceived Relationship Quality by Rural Women in Online Social Networks: Study of a structural equation model with PLS

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