If the invention of writing led us to –as McLuhan called it– a conceptual stage of humanity,
based on printed word as the major reference and maker of history and culture of the human
being; and if Balázs’ visible man took us back to the sense of sight in order to be able to
rethink reality and express inner notions not feasible with words; we may wonder about the
construction of reality, and of his own self, that the human being does nowadays, a multimedia
digital man that will stop existing in the real world, turning into one or more avatars
of himself. Social networks are a clear example of it
