Abstract: This article is based on a description of several Barack Obama�s electoral speeches in order to go back to the origins of his slogan �Yes, we can� which should be understood as a profession of collective hope.Este artículo parte de una descripción de ciertos discursos electorales de Barack Obama para remontarse a los orígenes de su slogan �Yes, we can�, entendido como formulación de una esperanza colectiva
