A detailed study on the photophysical properties of a series of alkoxy substituted diphenylbutadienes in solution
and in the solid state providing a molecular level understanding of the factors controlling their solid-state
luminescence behavior is reported. Our studies provide clear evidence for exciton splitting in the solid state
resulting in red-shifted emission for this class of materials. The role of the number of alkoxy substituents and
the alkyl chain length in controlling the nature of the molecular packing and consequently their fluorescence
properties has been elucidated. Whereas in the di- and tri-alkoxy substituted derivatives, the solid-state
fluorescence was independent of the length of the alkyl chains, in the monoalkoxy substituted derivatives,
increasing the length of the alkyl chain resulted in a visual change in fluorescence from green to blue. On the
basis of the analysis of the molecular packing in the single crystals, this difference could be attributed to
fluorescence arising from aggregates with an edge-to-face alignment in the molecules possessing short alkyl
chains (methyl and butyl) to monomer fluorescence in the long alkyl chain containing derivatives