Massive informations about individual (household, small and medium enterprise) consumption are now provided with new metering technologies and the smart grid. Two major exploitations of these data are load profiling and forecasting at different scales on the grid. Customer segmentation based on load classification is a natural approach for these purposes. We propose here a new methodology based on mixture of high-dimensional regression models. The novelty of our approach is that we focus on uncovering classes or clusters corresponding to different regression models. As a consequence, these classes could then be exploited for profiling as well as forecasting in each class or for bottom-up forecasts in a unified view. We consider a real dataset of Irish individual consumers of 4,225 meters, each with 48 half-hourly meter reads per day over 1 year: from 1st January 2010 up to 31st December 2010, to demonstrate the feasibility of our approach
