The Role of Public Service Broadcasters in the Era of Convergence A Case Study of Televisió de Catalunya

Abstract

The development of the convergence process has several implications in the reconfiguration of the media landscape. Public services broadcasters have new opportunities to fulfil their public service duties in a new competitive environment, which involves developing new applications on new platforms. Televisió de Catalunya, the public service broadcaster (PSB) of Catalonia, has developed a clear strategy in this new convergent environment, applying its traditional know-how to new interactive and digital media according to its public mission and getting positive feedback.convergence; public service broadcasting; interactive TV; bandwidth; 3G services; multimedia and digital divide