Importance, Cohesion and Structural Equivalence in the Evolving Citation Network of the International Journal of Research in Marketing

Abstract

The citation network of the International Journal of Research in Marketing (IJRM) is examined from 1981 to 1995. We propose a model that contains log-linear and logmultiplicative terms to estimate simultaneously the importance, cohesion, and structural equivalence of journals in the network across time. Our findings show that the overall importance of IJRM in its network is low but growing. The importance of psychology journals in the network appears to be decreasing. Clear cohesive and structurally equivalent groups of core marketing, methodology, managerial and psychology journals with distinct functions in the network are identified. Recommendations for future citation research are offered.Citation analysis;social networks;log-multiplicative models