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Returns to product promotion when consumers are learning how to consume
Authors
AM Spence
AP Kirman
+31 more
EM Landes
G Erickson
GP Moschis
GS Becker
H Ebbinghaus
HI Mesak
I Eshel
J Alexander
KJ Arrow
LMB Cabral
MW Nichols
P Mariel
P Milgrom
P Nelson
P Nelson
PR Vande Kamp
R Cowan
R Cowan
R Cowan
R Schmalensee
RE Kihlstrom
S Ward
SP Anderson
T Brenner
T Brenner
T Roszak
U Witt
WB Arthur
WS Comanor
WS Comanor
Zakaria Babutsidze
Publication date
1 January 2011
Publisher
Doi
Cite
Abstract
Consumer skills, Learning by consuming, Consumer socialization, Product promotion, Returns to advertising, D11, M37, C63,
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oai:HAL:halshs-01926956v1
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info:doi/10.1007%2Fs00191-010-...
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